Created by Italian designer Giorgio Armani, Armani Exchange is a young, fashion-forward, urban-inspired collection.There is a reason why Armani is known as a fashion icon throughout the world, and their watch collection is only a small part of why they have become a standard in the fashion industry. For those looking for watches that can add a bit of panache to their wardrobe choices, they will need to look no further than the watches that Armani Exchange has to offer. With over 45 selections between Men and women to choose from, the collection is the epitome of modern timepieces with a sleek look. Offering a range of stainless steel, gold straps and leather straps, you are guaranteed a fashionable and comfortable watch. Armani Watches come in a variety of colours and designs with the choices of digital and traditional faces as well as chronographs.